CASE STUDIES
Trusted By
Clients and partner ecosystems we have worked within across 24 countries.

































































Partner Incentive Restructuring & Cloud GTM
2.6x
Cloud revenue growth vs. legacy QuickBooks Desktop products
3
Distinct channel motions (referral, wholesale, indirect provider)
5
Partner tiers from Member through Elite
How Brushton designed a three-channel partner incentive framework for Intuit QBO that drove cloud revenue growth at 2.6x the rate of legacy Desktop.
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AWS Strategic Collaboration Agreement & ISV Ecosystem
$350M+
Incremental channel-sourced revenue
900%
AWS co-sell revenue growth in year one
5 Years
Led Negotiation for Strategic Collaboration Agreement with AWS
Negotiated a 5-year, multi-million dollar Strategic Collaboration Agreement with AWS. Created and led the company's ISV partner market and product development strategy, generating $350M+ in incremental revenue. Drove 900% co-sell revenue growth in the first year of the AWS agreement.
Worldwide Enterprise Partner Incentives & Cloud Transformation
$1.2B
Global partner incentive budget managed
400+
Resellers in the global portfolio
160
Microsoft subsidiaries covered worldwide
As Senior Director, Worldwide Enterprise Partner Incentives at Microsoft (2012 to 2016), led the global partner incentive strategy across 160 subsidiaries, managing a $1.2B budget covering 400+ resellers during the cloud-first transformation. Funded the launch of Microsoft's first Cloud Solution Provider (CSP) incentive model from the enterprise incentive budget, providing the financial mechanism through which the program reached partners participating in Azure and Office 365.
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Next-Generation EA Model & GSI Sales Playbook
First
Enterprise Agreement model for Cisco
GSI
Sales playbook for global system integrators
EA
GTM foundation for global GSI EA channel
Co-developed Cisco's first Enterprise Agreement model and designed the sales playbook for hardware-focused GSIs to sell enterprise software licensing, creating the GTM foundation for the company's first global GSI EA channel.

North America Alliances & Channels Turnaround
83%
Revenue growth through redesigned GTM strategy
116%
Quota attainment in first seven months
5
New partners recruited and onboarded
Rebuilt ASG Technologies' North America partner ecosystem as Strategy Consultant to Alliances and Channels. Ran a full diagnostic on the existing partner base, rebuilt GTM frameworks around measurable pipeline, and onboarded five new partners aligned to the 2020 corporate roadmap. One strategic partner earned ASG Partner of the Year recognition.
Read full case studyWHAT LEADERS SAY
I have had the privilege of working directly with Brendan for more than 10 years, and throughout that time he has consistently distinguished himself as an outstanding strategic leader, motivator, and trusted business partner. He brings deep expertise in building and scaling metric-driven, multi-million-dollar channel ecosystems across development, incentives, marketing, and governance, along with a rare combination of strategic discipline and operational insight. Just as important, Brendan has an exceptional ability to build strong, durable relationships, enabling him to drive alignment, momentum, and results across complex global organizations. His leadership inspires confidence, his judgment is sound, and his ability to connect strategy to execution has been instrumental in advancing team success, business growth, and broader company objectives.
Chris Barry
Director, AI Business Solutions, Microsoft
I started working for Brendan as a BCG consultant but the engagement soon turned into a full time gig. Brendan was an inspiring, effective and incredibly driven leader who brought me on board to work on the Next Generation Customer Experience project. Brendan's vision, extensive subject matter expertise and most of all his ability to motivate diverse stakeholders to work together were the main factors behind the project's success. It was a fantastic experience being part of his team.
Piotr Oczkowicz
Management Consultant, Boston Consulting Group / Founder, Aion Bank
Brendan and I worked very closely together on an important and very time sensitive project while at Sage. Projects like that can often test the patience of those involved, but in Brendan's case it brought about resolve, conviction and a pragmatic approach. Together we produced a great outcome and dare I say we had fun completing it. Brendan is really great to work with.
Bill Feder
Technology Executive, Cloud & SaaS Operations
Brendan is a true professional in every sense of the word. He understands complex business problems and can present them in ways that people can understand and action. He is dedicated and has the drive to ensure his projects are always successful. It was a pleasure having Brendan on my team!
Allen Boone
CEO, Simetric, Inc.
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