CASE STUDIES

25+ Years of Strategic Growth Leadership

Trusted By

Clients and partner ecosystems we have worked within across 24 countries.

Avanade
Crayon
Deloitte
EY
PAX8
TD SYNNEX
Avalara
AWS
Baker Tilly
Bytes
Capgemini
CDW
Cognizant
Dimension Data
ePlus
FACTS
Fujitsu
NTT
Infosys
Ingram Micro
Insight
Presidio
PwC
RSM
Salesforce
ServiceNow
SHI
Softcat
TCS
Wipfli
WWT
Zones
Avanade
Crayon
Deloitte
EY
PAX8
TD SYNNEX
Avalara
AWS
Baker Tilly
Bytes
Capgemini
CDW
Cognizant
Dimension Data
ePlus
FACTS
Fujitsu
NTT
Infosys
Ingram Micro
Insight
Presidio
PwC
RSM
Salesforce
ServiceNow
SHI
Softcat
TCS
Wipfli
WWT
Zones
Intuit

Intuit QuickBooks Online: Architecting a Three-Channel Partner Ecosystem

Partner Incentive Restructuring & Cloud GTM

2.6x

Cloud revenue growth vs. legacy QuickBooks Desktop products

3

Distinct channel motions (referral, wholesale, indirect provider)

5

Partner tiers from Member through Elite

How Brushton designed a three-channel partner incentive framework for Intuit QBO that drove cloud revenue growth at 2.6x the rate of legacy Desktop.

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Sage Software

$350M+ in Incremental Channel Revenue

AWS Strategic Collaboration Agreement & ISV Ecosystem

$350M+

Incremental channel-sourced revenue

900%

AWS co-sell revenue growth in year one

5 Years

Led Negotiation for Strategic Collaboration Agreement with AWS

Negotiated a 5-year, multi-million dollar Strategic Collaboration Agreement with AWS. Created and led the company's ISV partner market and product development strategy, generating $350M+ in incremental revenue. Drove 900% co-sell revenue growth in the first year of the AWS agreement.

Microsoft

Architecting Microsoft's $1.2B Partner Incentive Engine

Worldwide Enterprise Partner Incentives & Cloud Transformation

$1.2B

Global partner incentive budget managed

400+

Resellers in the global portfolio

160

Microsoft subsidiaries covered worldwide

As Senior Director, Worldwide Enterprise Partner Incentives at Microsoft (2012 to 2016), led the global partner incentive strategy across 160 subsidiaries, managing a $1.2B budget covering 400+ resellers during the cloud-first transformation. Funded the launch of Microsoft's first Cloud Solution Provider (CSP) incentive model from the enterprise incentive budget, providing the financial mechanism through which the program reached partners participating in Azure and Office 365.

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Cisco

Enterprise Agreement Framework for GSI Channel

Next-Generation EA Model & GSI Sales Playbook

First

Enterprise Agreement model for Cisco

GSI

Sales playbook for global system integrators

EA

GTM foundation for global GSI EA channel

Co-developed Cisco's first Enterprise Agreement model and designed the sales playbook for hardware-focused GSIs to sell enterprise software licensing, creating the GTM foundation for the company's first global GSI EA channel.

ASG Technologies

83% Revenue Growth: Reviving an Underperforming Partner Ecosystem

North America Alliances & Channels Turnaround

83%

Revenue growth through redesigned GTM strategy

116%

Quota attainment in first seven months

5

New partners recruited and onboarded

Rebuilt ASG Technologies' North America partner ecosystem as Strategy Consultant to Alliances and Channels. Ran a full diagnostic on the existing partner base, rebuilt GTM frameworks around measurable pipeline, and onboarded five new partners aligned to the 2020 corporate roadmap. One strategic partner earned ASG Partner of the Year recognition.

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WHAT LEADERS SAY

Trusted by leaders across technology, consulting, and cloud operations.

I have had the privilege of working directly with Brendan for more than 10 years, and throughout that time he has consistently distinguished himself as an outstanding strategic leader, motivator, and trusted business partner. He brings deep expertise in building and scaling metric-driven, multi-million-dollar channel ecosystems across development, incentives, marketing, and governance, along with a rare combination of strategic discipline and operational insight. Just as important, Brendan has an exceptional ability to build strong, durable relationships, enabling him to drive alignment, momentum, and results across complex global organizations. His leadership inspires confidence, his judgment is sound, and his ability to connect strategy to execution has been instrumental in advancing team success, business growth, and broader company objectives.

C

Chris Barry

Director, AI Business Solutions, Microsoft

I started working for Brendan as a BCG consultant but the engagement soon turned into a full time gig. Brendan was an inspiring, effective and incredibly driven leader who brought me on board to work on the Next Generation Customer Experience project. Brendan's vision, extensive subject matter expertise and most of all his ability to motivate diverse stakeholders to work together were the main factors behind the project's success. It was a fantastic experience being part of his team.

P

Piotr Oczkowicz

Management Consultant, Boston Consulting Group / Founder, Aion Bank

Brendan and I worked very closely together on an important and very time sensitive project while at Sage. Projects like that can often test the patience of those involved, but in Brendan's case it brought about resolve, conviction and a pragmatic approach. Together we produced a great outcome and dare I say we had fun completing it. Brendan is really great to work with.

B

Bill Feder

Technology Executive, Cloud & SaaS Operations

Brendan is a true professional in every sense of the word. He understands complex business problems and can present them in ways that people can understand and action. He is dedicated and has the drive to ensure his projects are always successful. It was a pleasure having Brendan on my team!

A

Allen Boone

CEO, Simetric, Inc.

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