About The Brushton Group
A strategy consulting firm built on decades of technology partnership leadership.
Our Mission
We build the go-to-market engines that technology companies deserve.
The Brushton Group was founded on a simple belief: that the best technology products deserve the best go-to-market strategies. We bring enterprise-level expertise to companies at every stage of growth, helping them build the channel infrastructure, strategic alliances, and GTM motions that drive scalable, repeatable revenue.
Our Values
What drives us
23-Country Reach
Partnerships built across North America, EMEA, Asia-Pacific, and Latin America. Global perspective grounded in operational experience, not theory.
Operator, Not Advisor
Every recommendation comes from having done it at Microsoft, Cisco, and Sage. $500M+ in revenue generated across partnerships and alliances.
Partnership-First
The best outcomes come from deep collaboration with clients, partners, and the ecosystems they depend on.
Meet the Founder
The person behind the practice.
Brendan O'Connor
CEO & Founder
Brendan O'Connor started his career as a mechanical engineer at Westinghouse, moved into venture-backed technology at FreeMarkets and Innovation Works, then spent 18 years at Microsoft building the licensing models, deal structures, and partner ecosystems that became industry standards. Roles at Cisco and Sage followed, each centered on the same problem: how to turn great products into scalable revenue through partnerships. He founded The Brushton Group to bring that operational experience to companies at every stage of growth.
Full Profile
Our Roots
"The difference between stumbling blocks and stepping stones is the way you use them."
— Matthew O'Connor
Brendan's great-grandfather kept this sign above his desk as a daily reminder that obstacles are opportunities. That philosophy carries forward in everything we do: turning complexity into clarity, challenges into growth, and partnerships into lasting competitive advantage.