What is Strategic Clarity in a commercial strategy assessment?

Strategic Clarity measures whether leadership can state the strategy in one sentence that a non-executive could repeat back. It tests whether the organization has a coherent thesis, a written articulation, and consistency between what leaders say across meetings. Strategies that lack strategic clarity surface this gap during execution, when different teams act on different interpretations of the same plan.

What is Market Logic in a commercial strategy assessment?

Market Logic measures how rigorously the organization has defined where it competes and where it does not. Strong market logic includes explicit inclusions and exclusions, segment prioritization, and disqualification of adjacent segments. Weak market logic treats the addressable market as 'everyone who could use this' or fails to act differently across segments.

What is Customer Fit in a commercial strategy assessment?

Customer Fit measures how well the organization understands why customers choose its offering over alternatives. Strong customer fit means validated decision criteria from customer interviews within the last twelve months, with the ability to predict win probability by customer profile. Weak customer fit relies on sales anecdotes without systematic patterns.

What is Value Proposition in a commercial strategy assessment?

Value Proposition measures the specificity of articulated customer outcomes. Strong value propositions express measurable business outcomes per customer segment, supported by prior customer evidence. Weak value propositions describe features and capabilities rather than outcomes, or describe outcomes generically ('save time,' 'reduce risk') without business-metric anchors.

What is Commercial Readiness in a commercial strategy assessment?

Commercial Readiness measures whether the commercial motion is prepared to execute the strategy. Strong commercial readiness has messaging, pricing, compensation, and sales motion all aligned with the strategy, with leading commercial indicators (pipeline mix, win rate, ACV) tracking against the plan. Weak commercial readiness has sales still selling the old story while strategy has moved on.

What is Financial Logic in a commercial strategy assessment?

Financial Logic measures how explicitly strategic moves connect to financial outcomes. Strong financial logic includes modeled unit economics, capital needs, timing, sensitivity ranges, and break-even thresholds. Weak financial logic has a top-line revenue target without decomposition into unit economics or capital structure.

What is Execution Readiness in a commercial strategy assessment?

Execution Readiness measures clarity over the next ninety days of execution. Strong execution readiness has every strategic initiative paired with an owner, deadline, and measurable milestone, reviewed weekly against leading indicators. Weak execution readiness has no explicit ninety-day plan or has goals without owners and deadlines.

What is Risk Visibility in a commercial strategy assessment?

Risk Visibility measures how well the strategy's biggest risks are named, prioritized, and tracked. Strong risk visibility has named top risks with explicit mitigation plans, reviewed quarterly with trigger criteria for action. Weak risk visibility has risks listed without prioritization or has top risks named without mitigation plans.

What is Decision Readiness in a commercial strategy assessment?

Decision Readiness measures whether leadership is prepared to make the next strategic decision. Strong decision readiness has the decision named, criteria defined, supporting information assembled, and the decision on the calendar (or already executed). Weak decision readiness has the next decision unnamed or has criteria without the supporting information needed to decide.

How is the Brushton Strategy Self-Assessment scored?

The assessment scores nine dimensions on a one-to-five scale, summed to a total between nine and forty-five. The total maps to one of four bands: thirty-eight to forty-five (Action-ready), twenty-eight to thirty-seven (Defensible but incomplete), eighteen to twenty-seven (Significant rework required), and nine to seventeen (Not yet a strategy). The bands are directional, not diagnostic. The purpose is to identify where the soft spots are before a strategic commit.

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Firms in view

MBB firms

High commercialization

High enterprise integration

Weight your priorities

Adjust to see how the rankings change. Brushton is included for honest comparison.

Commercialization33%

Implementation33%

Enterprise integration34%

Commercialization

Implementation

Enterprise integration

Firm	Score	Category	Comm.	Impl.	Enterprise
Deloitte Consulting	3.7	Big Four	High	Very high	Very high
Accenture	3.7	Global integrated	High	Very high	Very high
KPMG	3.3	Big Four	Medium	Very high	Very high
AlixPartners	3.3	Specialist	High	Very high	High
ZS	3.3	Specialist	Very high	High	High
McKinsey & Company	3.0	MBB	High	High	High
Boston Consulting Group	3.0	MBB	High	High	High
EY-Parthenon	3.0	Big Four	High	High	High
The Brushton Groupus	3.0	Specialist	Very high	High	Medium
PwC Strategy&	2.7	Big Four	Medium	High	High
Kearney	2.7	Tier 2	Medium	High	High
Oliver Wyman	2.7	Tier 2	Medium	High	High
Roland Berger	2.7	Tier 2	Medium	High	High
Simon-Kucher	2.7	Specialist	Very high	Medium	Medium
Bain & Company	2.3	MBB	Medium	High	Medium
LEK Consulting	2.0	Tier 2	Medium	Medium	Medium

Big Four

Deloitte Consulting

Largest of the Big Four consulting practices, offering the broadest integration of strategy, analytics, M&A, technology, and transformation under one umbrella. Strongest when enterprise-scale execution and technology integration matter as much as the strategic recommendation.

Strategy, Analytics and M&A tied to enterprise value and transformation.

HighVery highVery high

Angle

Broadest integration across strategy, analytics, M&A, technology, and transformation.

Commercialization

High

Implementation

Very high

Enterprise

Very high

About this index

How to read the categories, columns, and value levels in the comparison above.

Measurement columns

Weighted score. A live ranking score based on how you weight the three dimensions below. Use the sliders above the table to adjust your weights: the score and the firm ranking update in real time. Default weights are equal across all three dimensions.
Commercialization (Comm.). How much the firm emphasizes go-to-market, sales motion, pricing, and revenue generation in its growth-strategy work. Higher means the firm treats commercial execution as a primary deliverable, not an afterthought.
Implementation (Impl.). How deeply the firm engages in execution after the strategy is set: operating model design, organizational change, technology deployment, program management. Higher means longer engagements and more execution staff on the ground.
Enterprise integration. How broadly the firm spans functions across the enterprise: strategy plus technology plus operations plus people plus risk. Higher means a single firm can deliver multi-function transformation without external partners.

Value levels

Very high. The firm leads the market on this attribute.
High. The firm is strong on this attribute and competes for engagements where it matters.
Medium. The firm has capability here but does not lead with it.

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