16
Firms on the panel
6
Scoring parameters
12
Assessment questions
The Brushton Group has developed an AI-enhanced review to evaluate strategic documents, product and market plans, go-to-market strategies, board decks, and growth plans against the primary methodologies used by the business world's most reputable strategy firms. It is designed to identify gaps, omissions, opportunities, and areas for improvement within a submitted plan before it reaches the people who will judge it.
The plan or opportunity is scored across six parameters:
Market dynamics. The rigor applied to market sizing, timing, and the tailwinds or headwinds behind the plan.
Competitive position. The depth of testing on differentiation, defensibility, and anticipated competitor response.
Commercial model. The weight placed on go-to-market motion, pricing, channel leverage, and revenue architecture.
Evidence base. The research, data, and customer-validation standard expected behind the plan's claims.
Executability. The scrutiny applied to sequencing, resourcing, and operating-model realism.
Financial & value case. The bar set for unit economics, ROI quantification, and the credibility of the value story.
Below, we provide two methods to gauge a plan's current strength. The first is the 12-question diagnostic, best suited to a fast self-assessment when you do not yet have a formal document or want a quick read on where a plan stands. The second is to upload your collateral and have our engine map it against the chosen firms' methodologies. This is best suited when you have a board deck, strategy memo, or plan ready for a deeper, document-grounded review. Either method yields a score across the six parameters, benchmarked against the highest standard among the firms you select, and highlights where the plan is strong and where it would draw scrutiny.
RATING KEY
These ratings describe each firm's capability on a parameter:
- Very high: the firm leads the market on this attribute.
- High: the firm is strong on this attribute and competes for engagements where it matters.
- Medium: the firm has capability here but does not lead with it.
Each firm's Strengths and Less focus lines summarize these ratings.
Choose the methodologies and/or firms' approaches to use for your evaluation. Each firm below is profiled by its strengths and areas of diminished focus across the six parameters. Your selections set the benchmark: your plan is measured against the highest standard among the firms you choose. Filter by category or pick individually, selecting as many as apply.
Two Methods for Diagnostic Analysis
Take the guided diagnostic yourself, or submit your strategy collateral for an AI-derived analysis applying your chosen strategic frameworks, reviewed and enhanced by The Brushton Group.
Take the 12-question diagnostic
Answer twelve questions, two for each of the six parameters. Your scorecard delivers a score for every parameter and an overall score on a four-point scale, benchmarked against the bar set by the firms you selected. Complete in under five minutes.
Submit your strategy document for analysis
Submit your board deck, strategy memo, or planning document in PDF, Word, PowerPoint, Excel, or text format. Your submission receives an AI-derived analysis applying your chosen strategic frameworks, reviewed and enhanced by The Brushton Group.
Download a sample analysis (PDF)See a full example analysis, scored and benchmarked, before you submit your own.
Submit your strategy document
Submit a strategy document, board deck, client proposal, pitch deck, or planning document. Your submission receives an AI-derived analysis scored against the standard for that document type, reviewed and enhanced by The Brushton Group.